Writing Product Descriptions That Sell

by Stuart Lisonbee, Doba Education Specialist

When brick-and-mortar retailers market their products, they rely on an attractive storefront, full-color ads, and prominent displays. As an online retailer, your web storefront and product descriptions are all your customers see.

Seek to achieve two goals in every product description you write:

• Convince buyers that they need or want the product.
• Persuade buyers to buy from you rather than one of the other thousands of merchants selling the same product.

Maintaining a "professional" appearance

Anyone can post a text-heavy product description with a stock photo of a product in a matter of seconds. The following image shows a product description that the seller slapped together with little effort in making it look professional.

To add a touch of professionalism, pay attention to your product description's appearance, layout, spelling, and grammar...