August 2004

In our continuing efforts to make Wholesale Marketer the best, we are always looking for helpful feedback on how we can improve our services.

To encourage constructive feedback, we have begun creation of the Wholesale Marketer Council.

Council members will provide feedback on our services, recommend improvements, spot weaknesses, and more in an overall effort to make the Wholesale Marketer experience a more positive and productive one.

In exchange for their services, council members will receive special discounts and other benefits.

We are looking for every type of businessperson to man the council. Whether you are an experienced and successful eBay PowerSeller, a first time netpreneur, or run a multimillion dollar online store, we want your suggestions and ideas!

Council members will be considered by application at the following site:

To become a part of what will shape "the future of dropshipping", apply today to be on the Wholesale Marketer Council. We look forward to working with you!

Learn more...

- by: Stuart Lisonbee

In June, we talked a little about selling baseball bats, and how you could point out the unique features of that bat.

Maybe the bat is constructed of aluminum. So what? So is every other bat!

So your baseball bat is made of aluminum. That's a feature of the bat. But why is that good? Answer that question and you have found the benefit of the bat. In other words, it answers the consumer's question of "What's in it for me?"

Being that every other bat constructed is made of aluminum, how are we going to market it in an effective way? What can we do to convince the consumer that your aluminum bat is the one to buy?

Sell the benefits! What is the benefit to having a bat made of aluminum? First of all, aluminum bats are lighter, and therefore allow a player to swing it faster. But did you know that even if you have a wooden bat of the same weight, the aluminum bat still has a lower "swing weight", and can therefore still be swung faster?

An aluminum bat's weight is evenly distributed along its entire body while a wooden bat's weight is located mostly in the "fat" end of the bat. That fact increases the wooden bat's swing weight. In other words, the wooden bat is harder to swing than an aluminum bat of the same weight.

Well, now suddenly if you had to choose you would want to buy yourself an aluminum bat, wouldn't you? Why do you want to buy the bat? Not just because it's made of aluminum, but because of the benefit that the aluminum bat provides!

Don't forget our previous lesson. Although all aluminum bats have this same feature and benefit, you don't need to say that. It's your bat that has a lower swing weight than an equivalent wood bat, and it's your bat that distributes the weight evenly to achieve that lower swing weight.

Next month: The most widely committed sin in advertising.

Several months ago, we made the promise to make an affordable, yet powerful, merchant account solution available to our members. The time to deliver on that promise has arrived!

Through our partnership with e-onlinedata, your search for the premier merchant services provider is over.

During this introductory offer, get the following features:

• $75 application fee waved
• No annual fee
• No lease
• 2.29% discount rate
• Cancel anytime without a cancellation fee

To get started, visit us at:

https://www.e-onlinedata.com/wsmarketer

Wholesale Marketer members can also learn more by visiting the Resource Center, and clicking the "Payment Processing" link.

In addition to no application fee, no annual fee, no lease requirements, a super low discount rate, e- onlinedata boasts the industries highest rated customer service.

Remember, if you're not accepting credit cards, as many as 9 out of 10 consumers could be passing you up. Get started today and boost your sales immediately by accepting your customers' preferred method of payment!