November 2004
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Experienced eBay sellers know, now is the time to really ramp up your eBay business! Make the season work for you by selling more with an eBay Store, using alternatives to eBay, and save time by using appropriate auction management techniques! If you're not already a registered seller with the following sites, do so today! Make sure you also check out the best tools to use for managing auctions and researching hot sellers: Andale
Hammertap Don't miss out on the hottest season of the year. Make Q4 2004 your best yet! |
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- by: Stuart Lisonbee What is Your Unique Selling Point? Last month we began talking about your "Unique Selling Point". This month, we continue on that theme. Some very common (but in my opinion, poor) unique selling points are:
I know you've seen these over and over again. They're not unique at all, are they? Everybody claims to have the lowest price, highest quality, and best customer service. But the fact is, nobody delivers on all three. You can't have the highest quality and the lowest price. That's just counter to the laws of, well, the laws of something. It just can't be done. You can't have the best customer service and the lowest price either. Customer service costs money. There's simply no way around that. The better your customer service, the higher your cost, and the higher you'll have to price your products in order to make a profit. Having the lowest price is bad because everybody is competing for that title, and all it does is eat into your profits! Good customer service and high quality are expected. It's not a selling point. It's simply something that if you don't have it, you won't have a business for very long. Try this exercise: Write down everything that is good about your company and/or products/services. Then, think of services or other selling points you could add to improve your appeal to consumers. Now, start getting rid of the common ones and start to focus on the most unique selling points of your company, or the selling points you may wish to add to your company. Now, what is the one, most appealing thing about your company that no one else has (or that your competitors fail to market)? Once you know what your most unique and appealing selling point is, build your marketing around that selling point. That unique selling point is the answer to the consumer's question of "What's in it for me?" It is your ultimate benefit to your customers. Next month: Another Psychological Switch Stuart is an eBay certified consultant, former eBay employee, eBay PowerSeller, and successful Internet marketer. |
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Wholesale Marketer is working hard to add at least one new warehouse every month. October was no exception. Welcome to the fold Warehouse Zulu. Warehouse Zulu fills the high-demand health market, focusing mainly on quality health supplements. One more niche to help you by administering as much product, and as much variety, as we can. Each year, the health craze grows bigger and bigger. The more doctors and scientists discover about our bodies, the more people begin to realize the benefits of taking care of yourself through exercise, healthy eating, and the use of health supplements. The health craze is no fad as the last several decades have shown us. Get in on the craze and add Zulu to your arsenal! |
