November 2008

Table of Contents

Featured Interview

Featured Article: Amazon.com - A Step Forward in a Backward Economy
Jake Sabey, Education Specialist, introduces Amazon.com as an option to better your business.

Marketplace Spotlight

Marketplace Spotlight: Are You "Green" on Green - Part II
Jeff Knight, Doba's Vice President of Marketplace, discusses the online retail marketplace

Member Q and A

Member Q&A: Populating and Updating Store Categories from the Push to Marketplace Tool
Kay Russon, Doba's Support Team Lead and technical liaison, explains how to populate and update eBayStores and ProStores product categories in the Push to Marketplace Tool. Do you have a question you want answered? Email education@doba.com.

New Suppliers

Supplier Information: New Suppliers Added to the Doba Product Catalog
Expand your niche with new products and suppliers added to the Doba Product Catalog.



Featured Interview Featured Article: Amazon.com - A Step Forward in a Backward Economy

By Jake Sabey, Education Specialist - Doba

Staying close to the topic of last month's eNewsletter Featured Article ("Starting an Online Business in a Down Economy"), in this month's article I will introduce Amazon.com through a magnifying glass to help you see a bright opportunity for online retailers in a dark economy.

I think someone forgot to tell the economy that Halloween is over because it seems to get scarier with each new day. The unemployment rate grew from 4.9 in the beginning of 2008 to it's current rate of 6.1%, it hasn't been that high since 2003 and threatening of growing more. The mortgage delinquency rate has shot up to 4.33% from 2.0% in 2007. The U.S. economy definitely has citizens and consumers saying "Trick or Treat?"

However, as Halloween fades out, Thanksgiving is quickly approaching; a time of reflection, turkey, and preparation for Black Friday. Amazon.com isn't letting the questionable economy get them down. Amazon's reported 3Q numbers show a 48% profit increase and $4.26 billion in revenue, a growth of about 31%.

What do a threatening economy, Amazon's 3rd quarter success, and you as a online retailer have in common? Change and Opportunity.

Call it survival mode, or a door of opportunity; regardless you shouldn't be using the same business practices and marketing strategies going into the 4th quarter and expect more success ...especially with the economy behaving as it is. And, with so many changes within the online retail market, eBay isn't necessarily the only place to find "it" anymore. Consumers and retailers alike are going back to the drawing board in search for answers.

Whether you add, subtract, or alter your marketing strategies, why not give Amazon a shot at helping your business?

Benefits of Selling on Amazon.com

Other than being a credible company since 1995, Amazon has helped make online shopping what it is today for retailers and consumers. Here are some more benefits of selling on Amazon.com:

  • Final sale price for products are higher (closer to retail) on Amazon than on eBay and other online retail sites
  • Pay no fees unless you sell the product
  • Big exposure (more unique visitors per day than anywhere else) with less competition.
  • Creating a listing is a simple process

The overall Amazon experience is full of customer comfort, satisfaction, and simplicity ...making consumers willing and able to purchase with more trust and excitement. Which, translates into a perfect opportunity for retailers to benefit from what Amazon created and built upon back in 1995. Amazon puts the fish on the hook of your pole, all you have to do is reel it in.

Creating an Amazon Sellers Account

Creating a seller account with Amazon is literally painless. Requiring just a little more information than what is needed to place an order, you can set up a seller account within minutes. Here are the steps to setting up a seller account:

  • Sign in if already registered with Amazon or click the "Start here" link at the top of the homepage to register.
  • Click on "Your Account" link on the top right hand corner of the page.
  • Click "Your Seller Account" from the "Your Other Accounts" box on the right side of the page.
  • Click "Seller Account Information" under "Settings".
  • Edit your Seller Information, Credit Card Information, Disbursement Method, Bank Account and Selling Plan.

And your sellers account has been created! Now, click the "Sell Your Stuff" link on the left side of Amazon's homepage to start selling!

Tip: Visit Amazon's Quick Start page for help.

Read Doba article, "Tapping Into Alternate Sales Venues" for information about selling through Amazon.com and other online markets.

Amazon's Policies and Fees

It is important to familiarize yourself with the policies and fees of any market you are selling on. Amazon has policies and fees to protect retailers, consumers, and themselves as well as creating a smooth, secure, and credible marketplace. Here are some Amazon policies and fees worth some special attention:

Policies

Getting Paid
The following is important information regarding the process of and requirements for getting paid after a successful sale. It was taken directly from Amazon.com's "Getting Paid" help page to make sure the information is 100% accurate:

When you list an item for the first time on our Amazon Marketplace platform, you will be required to register to receive funds through our Marketplace Payments service.

You will also need to provide your checking account for fund transfers. For instructions, see Entering Your Checking Account Information.

After a purchase is made, Amazon processes the payment from the buyer and deposits it in your Payments account. Buyer refunds, seller fees, and other transactions are balanced against payments received from sales.

The funds in your Payments account will automatically be disbursed every 14 days into your checking account. You may also request more frequent disbursements, up to once every 24 hours. For more information, see Transferring Funds to Your Checking Account.

If you're a new seller, there is an initial 14-day holding period before funds will be released from your Payments account. This holding period is a very important security requirement and you will not be able to disburse funds to your checking account during this time. Once you have received your first automatic disbursement, you will be eligible to disburse funds yourself.

To sign up for Payments, you must have a U.S. checking account and a credit card with a U.S. billing address. There are no exceptions to this policy.

Shipping Expectations
Sellers are expected to have the product shipped within 2 business days of the purchase date. See the order timeline for more in-depth information. Here are the expectations for when the customer should receive the product:

  • Domestic Standard - Buyer should have the product in hand within 4 - 14 business days from the date it was shipped (up to 21 days in some cases).
  • Domestic Expedited - Buyer should have the product in hand within 2 - 6 business days from the date it was shipped.
  • International shipments - Buyer should have the product in hand within 2 - 6 business days from the date it was shipped.

Tip: Most of Doba's suppliers meet these shipping expectations, except shipping internationally. However, I strongly suggest you familiarize yourself with the Doba supplier's shipping times and procedures before listing their products on Amazon.com to make sure the above expectations are met.

Fees

Listing Fees
You don't have to pay a dime until your product sales. Once it sales, Amazon collects the final sale price and shipping costs from your customer, deducts a commission of the sale price, transaction fee ($0.99) and variable closing fee. Click here to view the current fees, pricing, and commission rates.

In an economy that is hard and restless, through time and experience Amazon has successfully created a secure, comfortable marketplace providing an opportunity for retailers to and consumers to conduct business together. Staying true to their name and reputation, Amazon continues to be the motor that pushes the online market bus up the treturous mountain. Hop on the Amazon bus and ride it to success.

About the Author:

Jake Sabey
Jake Sabey is an eBay Certified Consultant and an Education Specialist for Doba. Jake's educational strategies and methodologies help online retailers meet and exceed their business-related goals. Prior to working for Doba, Jake was a team leader, supervisor, and trainer for Toys R Us, Sinclair Oil, SBC, and AT&T.


Partner Highlight


ProStores, an eBay company, enables small- and medium-sized businesses to sell products and services online through a completely customizable virtual storefront at their own internet domain, accelerating the growth and profitability of their overall business and extending their brand online. Use Doba's Push to MarketPlace tool to push Doba products directly in to your ProStores webstore. Free one month trial!


Marketplace Spotlight Marketplace Spotlight: Are You "Green" on Green - Part II

By Jeff Knight, Vice President of Marketplace - Doba

Last month, the marketplace spotlight was a reprint of article on the vocabulary behind socio-economic and environmentally conscious movements. This month, we will take a look at some specific product areas that the retailer can concentrate on and resell techniques for presenting these products' value.

The key to the whole discussion is understanding 'sustainability'. The UN Brundtland Commission in 1987 defined sustainable development as "Development that meets the needs of the present without compromising the ability of future generations to meet their own needs." The idea is a promotion of a wise use of economic and natural resources while respecting both the current and future needs of both people and living things. Sustainability is not about one product or one action. The idea of sustainability is the business case for a process that looks at sustainability trends and issues and to select to act on those that contribute the most value. Notice that sustainability isn’t entirely focused on consumer goods themselves but also products that contribute to the well being of people. In other words, ergonomic furniture or a new office chair that promotes posture are sustainable products along side cleaning products that are fruit and vegetable based.

The immediate opposition many retailers face is that 'going green' is not a economically feasible option. First, there is a misperception that all environmentally friendly products cost more. While there is a definite supply and demand component to the availability (and thus the cost) of products – the statement that greener products are always more expensive is simply not true. Almost all remanufactured products are more cost effective and carry many of the same benefits of their count parts. For example, remanufactured toner and ink cartridges are a fraction of the cost and when combined with a service/replacement contract – the consumer come out way ahead. In addition, many sustainable products are much cheaper over the life of a product. Products that are energy efficient and florescent lights are two examples of products where the user saves money over the life of the product.

I mentioned a few products areas in passing above but here are a few categories that target consumers looking for sustainable items.

Bed and Bath: Items include bedding made of organic cotton, natural wools, and recycled natural and man made fibers. Many sustainable products are being manufactured out of materials that are either recycle-able and/or materials with shorten life spans.

Consumer Electronics: As mentioned above, energy efficient powered goods are always a good choice. Over the life of a large appliance, TV, or other consumer electronics device the cost of energy can be very high. In addition, other choices include rechargeable devices and devices that use alternative power such as solar powered calculators.

Refurbished and remanufactured goods are always a good alternative. Typically, remanufactured goods are more thoroughly tested and cheaper then new goods. In addition, as manufacturers have seen the growth and demand for remanufactured goods grow; they have become more willing to include support and warranty options that were limited in the past.

Office and general lifestyle: There is a virtual plethora of ideas in the office category. Paper and pens manufactured from post-consumer recycled goods, products that promote healthy workplace (chairs, ergonomic keyboards, lighting, etc), remanufactured ink and toner cartridges, non-toxic materials (glues, inks, cleaners), and reusable items such as media drives, recycled batteries, and re-writeable media are just a few examples.

About the Author:

Jeff Knight
As the Vice President of Marketplace, Jeff Knight is responsible for all aspects of the merchandising strategy, supplier acquisition, and vertical category management and fulfillment operations of Doba's marketplace. Prior to Doba, Jeff was Director of Merchandising for Overstock.com where he developed the growth and management of the Computer and Home Office category. Jeff's background includes merchandising and technology leadership roles at DealDeal.com and BCI International. He earned Bachelor and Masters of Arts degrees in Communication from the University of Wyoming.


Partner Highlight 

eBay Stores
One of the fastest ways to build your eBay business is by opening your doors to a wealth of buyers with eBay Stores! You'll have everything you need to maximize your success the easy way with the selling power of an eBay Store. You'll get powerful marketing features, design tools, listing management, advanced reporting, dedicated toll-free support and more. Open your eBay Store today!


Member Q and A Member Q&A: Populating and Updating Store Categories from the Push to Marketplace Tool

By Kay Russon - Doba

Just like last month, this month’s Q&A will talk about the Push to Marketplace tool. Specifically, I will address the subject of populating and updating categories for eBay Stores and ProStores inside the Push to Marketplace tool.

eBay Stores and ProStores users can use default categories provided by both platforms, as well as create custom product categories to list products under on their respected stores. Knowing how to populate and update the categories from inside the Push to Marketplace Tool will save you time, list products for sale, and allow you to customize your store all from one location.

"So, how do you get the various categories from your store into the Push to Marketplace Tool?"

  • Click on "Catalog", then "Push to Marketplace"
  • Click on "Marketplace Settings" (top right corner of page)
  • Select the desired marketplace you wish to populate/update categories for. (eBay Stores or ProStores)
  • Click on "Edit Account"

The below image is an example of what it will look like when populating store categories for an eBay Store. (It will look very similar for ProStore users)

Note: Your screen should reflect your personal information according to what marketplace you chose on the "Marketplace Settings" page.

Clicking the "Populate" link (circled above in red) will pull all categories from your eBay store and place them in the categories list box as pictured above. After populating your store categories, make sure you click "Save and Return" so the categories list will update with the changes made, and you can select from the new categories during your push request.

Tip: Anytime you add, change, or remove a category in your store, you should repopulate the categories in the Push to Marketplace Tool to keep the two in sync.

We Want to Hear from You! Want to see your question featured in the eNewsletter Member Q&A? Well we want to hear from you! Please email education@doba.com if you have any non-account related questions or topics you would like us to write about. If you have questions concerning your Doba account, such as billing, product or order questions, please search our knowledgebase site content or contact our Customer Support.

About the Author:


Kay “Papa” Russon is an eBay Certified Consultant, Customer Service Team Lead, and technical liaison for Doba. His knowledge, experience, and expertise assist retailers daily in running a successful online business. Before Doba, Kay was a team leader, supervisor, trainer and manager for World Support, Digital Equipment Corp., Digital Remote, SBC, AT&T, Macromedia, Sun Microsystems, and Motorola and served in the Army National Guard.


Partner Highlight

e-onlinedata
e-onlinedata is the nation's leading eCommerce merchant account provider. They offer a complete line of real-time credit card processing solutions for Internet, mail order, retail and auction sellers. e-onlinedata is Authorize.net's largest payment gateway provider, providing instant establishment of a Merchant ID Number (MID) to get you online and processing customer payments quickly, easily and inexpensively. For more information and special Doba customer pricing, apply online today!


New Suppliers Supplier Information: New Suppliers Added to the Doba Product Catalog

Starting an online business is relatively easy. Making it a success takes hard work and the right mix of products. To help you achieve your business-related goals, we recently added new wholesale suppliers and manufacturer to the Doba Catalog:

Dom - Manufacturer of radio accessories with a variety of radio connectors and microphone types.

Salvador - Manufacturer of very high quality and unique plush toys that exceed the requirements and expectations of our customers with world class products at superior values.

Ester - Supplier of innovative products that improve the status quo and help you enjoy the ocean.

Bacall - Supplier of the BODY-ALINE, the world's first back and posture exercise machine. Used just minutes a day, 3-4 times a week, it strengthens your back & aligns your spine in one easy motion to eliminate back & neck problems.