Doba's My Deals App Serve Up Millions Worth of `F-Commerce` in First Year April 25, 2011

Facebook members now use Doba's virtual storefront app to sell and drop-ship products

OREM, Utah - Doba (, a leader in drop ship product sourcing solutions for online retailers, small businesses, manufacturers and wholesale suppliers, today announced that its Facebook application 'My Deals' listed $17.8 million worth of product in its first year of release. The only application of its kind in the drop ship product sourcing industry, My Deals allows Facebook members to place a virtual storefront containing products sourced through Doba into any type of Facebook account, including Business Pages.

Using the My Deals application for Facebook, Doba members can select from more than one million products from the Doba supplier catalog and have them automatically populated into their My Deals storefront on Facebook. Users can then share the products in their storefront with their Facebook connections.

As shoppers spend more time online, Internet retail sales in the U.S. are expected to grow at a rate of 10% a year through 2015, according to a Forrester Research report - and `F-commerce` (a new term for e-commerce conducted over Facebook) is becoming increasingly important to retailing. An independent survey of 467 marketers conducted in 2010 by eCommerce firm SeeWhy that focused on using Facebook as a social commerce tool (social commerce defined as `the use of social media to drive e-commerce sales`) found that 76% of the marketers surveyed planned to use Facebook for 'social commerce' initiatives and 26% planned to build an e commerce application such as Doba's My Deals on Facebook itself. And a 2011 Gartner survey reported 32% of social media users access retailers' Facebook pages at least once a month.

`My Deals makes F-commerce easy but uniting Facebook's Business Page with our Push to Marketplace tool,` explains Brandon Delgrosso, EVP of Sales and Marketing at Doba. `Our current customers can log on to Facebook and create a Facebook Business Page containing a unique URL that can easily be promoted anywhere on the Internet. It gives them a powerful new marketing tool, yet also allows them to keep business and personal matters separate if they choose. Doba is extremely pleased that so many small and independent online retailers have adopted our My Deals application, as well as with the technological improvements we've made in it over the past year.`

My Deals incorporates inventory list technology to manage and track the products the user is interested in selling. Users can then seamlessly `push` products contained in their Doba inventory lists into their My Deals storefront using Doba's Push to Marketplace tool, which can also be used to push products to eBay, eBay Stores, and ProStores.

Doba members can implement My Deals by accessing their account settings page within the Doba platform. Facebook users who are not Doba members, but would like to take advantage of the application, can sign up for a free, 7-day trial to Doba at the company's website,

About Doba

Doba is an industry leader in helping retail entrepreneurs and small businesses gain access to a consistent supply of wholesale, drop ship products to sell online. Doba simplifies product sourcing by providing access to millions of products, through a network of wholesale suppliers and manufacturers. Products are consolidated into a single catalog with images and descriptions, and then sold products are drop shipped directly to the customers. Doba's service fills the gap between wholesale suppliers and manufacturers on one end and retailers on the other end by providing them with a common platform through which to conduct business. For more information visit the company website

Press Contact

Josh Summerhays
Marketing Director, Doba