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From the Doba Blog
Lessons from Top Instagram Retailers
As Instagram has gained popularity, more Fortune 500 companies and other major retailers have begun using it as part of their social media marketing campaigns. As of 2014, there are approximately 123 Fortune 500 companies on Instagram; these companies can offer a lot of insight into how to successfully use Instagram as part of a marketing campaign.
Lesson 1: Use Relevant Hashtags Whenever Possible
One of the main things Fortune 500 companies have learned about using Instagram is that hashtags are the key to interactions. Posts that use relevant hashtags are far more likely to receive attention from customers than ...See the full blog post
Growing Sales with On-Demand Inventory
One way online retailers can quickly grow their business is to pursue the “long tail” strategy of offering a wide selection of low-demand products. By offering diverse brands and products, online retailers can increase traffic, sales, market share, customer loyalty, and repeat business. Unfortunately, pursuing the long tail strategy increases operational cost and complexity. It requiring retailers to grow inventory and manage multiple supplier relationship, which are major headaches and can be cost-prohibitive. Drop shipping is a solution that gives online retailers access to a vast assortment of inventory on demand. But how do you manage the pain of drop shipping from multiple suppliers?Download the whitepaper