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From the Doba Blog

Crafting a Strategic Marketing Plan

If you’re starting up an online business for the first time, you’ve no doubt got a lot of things on your mind. Chances are, “Create a marketing plan” isn’t very high on that list, if at all. Confident in your new business, spending extra money and resources on a marketing plan may seem unnecessary when you already know how you want your business to run.

But a strategic marketing plan, as outdated or unnecessary as it may seem, is a vital part of starting up a business. It’s not simply a “To-Do” list or something you ...

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Growing Sales with On-Demand Inventory

One way online retailers can quickly grow their business is to pursue the “long tail” strategy of offering a wide selection of low-demand products. By offering diverse brands and products, online retailers can increase traffic, sales, market share, customer loyalty, and repeat business.

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