Doba’s Mission

Our mission is to empower retailers and product suppliers of all sizes to easily connect and do business.

Thousands of smart, savvy individuals want to start an online retail business. Manufacturers, distributors, and wholesalers are constantly looking for new retail partners in order to increase their distribution. We’ve created a dynamic online marketplace where suppliers can make their products available to a growing number of retailers..

We actively search for suppliers of new, interesting, and in-demand products to add to our catalog every month. We tirelessly strive to create tools and resources to aid our customers in their drive for business growth.

How do we do it? Our value to both retailers and suppliers boils down to five components:


Doba retailers get instant access to over 2,000,000 wholesale products from our ever-growing supplier base. Rather than working out relationships and contracts with each supplier—and figuring out each one’s unique requirements and processes—our members have uniform access to all of our suppliers through a single, simple interface. Learn more about the value for retailers by visiting our How Doba Works page.

Suppliers are able to increase sales and distribution by tapping into the marketing efforts of tens of thousands of web-based retail entrepreneurs of all sizes while simultaneously minimizing the cost and complexity of dealing with low-volume retailers. One integration, thousands of incremental retail outposts. Read more about our Seller Services by visiting the Suppliers page.


Retail success often hinges on picking the right products at the right time. Doba retailers get exclusive access to product research through our platform, advanced search capabilities, and regular reports on top selling products and retail strategies.


We’ve streamlined the process of managing a retail business, by providing a bridge that connects suppliers with merchants, while placing the burden of warehousing, packaging and shipping on the supplier.

Our Custom Data Export tool helps retailers market products to customers more easily and efficiently. We also partner and integrate with many companies providing additional tools for:

  • Designing and hosting webstores
  • Payment processing
  • Researching products and markets
  • Marketing products more effectively
  • Building customer trust
  • Providing customer support
  • Managing a retail business

Learn more about our Partner program and current list of partners by visiting our Partners page.


A key component of the Doba platform is our Order Life Cycle fulfillment engine. That is a fancy name for the software that manages an order from the time a member places the order until the customer ultimately receives the product.

During the process, retailers can readily track the order and update their customers on its status. With Doba, the hassle of managing returns, refunds, and reconciliation is minimized.


We measure our success by the success of our retailers and our suppliers. To help our members be more effective and profitable, we offer a wealth of educational materials to help our members be successful.

We provide Resources to help retailers and suppliers be successful. You can also follow our Drop Shipping blog to get regular updates and tips on all aspects of drop shipping and ecommerce.

We hope your experience with Doba is a positive and profitable one. If there’s anything we can do to better serve you, please don’t hesitate to let us know.

Contact Us