Meet the single SKU that topped the order-volume charts in both Fall and Holiday 2025, and why holding onto #1 season to season is rarer than it looks.

See which categories carried Fall order volume and where GMV told a different story, plus the month-by-month split between September and October.

Explore how demand reshuffled once shoppers shifted into gift-buying mode, and which categories picked up the slack in November and December.

A category-by-category look at exactly how order share moved from Fall to Holiday, showing which niches gained ground and which cooled off.

A sourcing shortlist built from 2025's Fall data, covering the categories worth leading with and the higher-ticket niches worth stocking for margin.

A gift-season sourcing guide highlighting which categories to scale up, which to shrink down, and which niche products punch above their size.

A look at how every product and supplier referenced in this report is already sourced through Doba's network, ready to build into a 2026 catalog.

A practical checklist for turning this report's findings into action, from catalog audits to launch timing for both seasons.