There's an old saying in business that drop shippers would do well to live by: If you can't beat 'em, join 'em. When you're building your e-commerce business, a common fear is that you'll never be able to compete with the likes of larger companies like Walmart. And that's very true — which is why you should find ways to partner with them instead. That's where Walmart dropshipping comes in.
Walmart allows different forms of dropshipping on its platform, which is good news for website owners of all sorts and sizes. Walmart is one of the largest online retailers in the United States. Its U.S. e-commerce business generated approximately $99.6 billion in net sales in fiscal 2026, the year ended January 31, 2026, according to Walmart's annual report.
Walmart Marketplace is also far less crowded than Amazon. It has roughly 200,000 active third-party sellers, according to Marketplace Pulse estimates for 2025, and its third-party marketplace sales grew nearly 50% year over year in the first quarter of fiscal 2027 (the quarter ended April 30, 2026).
Here's your ultimate guide on how to dropship with Walmart and why it belongs in your e-commerce strategy.
What is Walmart Dropshipping?
Walmart's marketplace allows third-party sellers to tap into the company's massive audience. Similar to listing products in your own store, you can list products for sale in the marketplace. The advantage for you, the seller, is that you have a ready-made audience with tons of website traffic. Walmart wins, too: they can provide their customers with an even broader product offering without the expenses of extra inventory and personnel.
The best part is that you have more ways to expand your e-commerce dropshipping business. While many e-commerce store owners are focusing on driving traffic to their own websites or making it big on Amazon, Walmart's marketplace is going largely unnoticed.
We recommend taking every opportunity to put your products in front of the most customers. If Walmart dropshipping isn't already part of your strategy, it should be.
Walmart dropshipping takes many forms:
● Dropshipping Walmart products to other platforms, like eBay or Amazon
● Walmart's Drop Ship Vendor Program
● Dropshipping directly to customers the traditional way
We're going to cover each of these in more detail.
How Dropshipping from Walmart Works
Walmart allows drop shippers to sell products via the marketplace provided they are not purchasing items from Walmart to resell at a higher price. Walmart's low prices make it easy to turn a profit if you use Walmart as your supplier. But Walmart sees such moves as competition, and doing this could have your orders canceled and your account banned if they catch on.
However, Walmart prices are so good that many drop shippers can't resist. So instead of using the Walmart marketplace, you can use other platforms to sell your items and reach more customers. Let's look at three common methods:
Dropshipping from Walmart to eBay
Dropshipping from Walmart to eBay breaks the traditional dropshipping mold because it's more hands-on for you, the seller. Instead of having items come straight from a supplier to a customer, you act as the supplier in sending items to your buyers.
Here's how it works:
1.List items for sale on your eBay store.
2.Once someone buys an item, you purchase it from Walmart and have it shipped to you.
3.You then ship the item to your buyer.
This method is a little more time-consuming than traditional drop shipping because it requires an extra step. eBay will not allow sellers to drop ship directly from Walmart, which is why this extra step is necessary. It's not as streamlined, but drop shippers choose this method because they can make a nice profit from it.
Dropshipping from Walmart to Amazon
Similar to drop shipping from Walmart to eBay, you can sell drop shipped items on Amazon, too. However, Walmart will cancel orders if it suspects you are dropshipping items bought on Walmart to your Amazon customers. Thus, there's an extra involved here, too.
Here's what the process looks like:
1. Locate items for sale through Walmart and add them to your website.
2. When your customer places an order, you will order the items from Walmart and have them shipped to you.
3. An alternative is to use retail arbitrage, which is where you buy discounted or clearance inventory from a retailer and sell it at a markup.
4. Ship the items from you to your customer.
The biggest downside to this method is that it takes more management on your part. Walmart continually updates its products and is prone to shortages just like any other retailer. For the items listed on Amazon or eBay, you need to make sure those listings are active only if the items are available for you to order.
Dropshipping from Walmart to Shopify
If you have a Shopify store, you can use it in your Walmart dropshipping strategy. Shopify offers a number of apps that make it easy to import products to your store. Save time on filling out each product listing so you can start making sales quickly.
What's more, combining Walmart marketplace and Shopify acts as a two-way street. Not only can you sell Walmart items on your Shopify website, you can also dropship through Walmart's marketplace. It can be a little difficult to get approved to sell on Walmart. But once you're in, you can post all the products you sell from other dropshipping channels.
Pros and Cons of Dropshipping from Walmart
Walmart drop shipping provides a lucrative opportunity to expand your e-commerce business and grow your reputation.
For starters, Walmart offers NextDay and two-day delivery options on eligible items. Delivery options and eligibility depend on the item, your fulfillment method, and the customer's location, so check the current options for each product before you promise a delivery window.
Walmart also has a large variety of products. As of January 31, 2026, Walmart U.S. operated 4,611 stores, and Walmart's total retail unit count worldwide was 10,955, according to its FY2026 Form 10-K.
Specifically, to dropshippers, Walmart has a lot to offer:
● There are no setup, monthly, or listing fees to sell on the Walmart marketplace. You pay a category-based referral fee only when an item sells. Referral fees currently range from 6% to 20% depending on the product category. If you use Walmart Fulfillment Services (WFS), you will also pay fulfillment and storage fees.
● You can sell a variety of items on Walmart. Similar to Amazon, Walmart does have a few restrictions, which you can learn more about in Walmart's seller help center. Restrictions are few and far between across the wide range of categories available.
● Gain more visibility through limited competition. Winning Amazon's Buy Box is a dream goal of thousands of sellers, and it's almost impossible. This isn't the case with Walmart, since there are far fewer sellers and therefore more chances to earn visibility.
● Competition is limited for a reason. Walmart takes care in approving sellers, so consider yourself among the elite if you're approved to sell here. The application process isn't difficult, per se, but many sellers simply don't want to go through it. This is good news for reputable sellers, who can gain credibility simply by gaining approval.
● Walmart's price adjustment policy may refund you the difference if an item you bought from Walmart drops in price during the eligible period. Check Walmart's current policy before you rely on this benefit.
However, it's not all sunshine and roses for Walmart dropshippers. There are a few downsides you'll need to consider before going all in.
For starters, you're catering to Walmart's audience. These are bargain-hunters for the most part. They expect sellers to offer similar price points as Walmart itself, which means you'll need to price your products attractively. This is especially true if you are selling the same items that Walmart sells, as customers can just order through Walmart to get an item cheaper.
A few other downsides to consider include:
● The application process. You will need a legal business and business details to complete your application. Walmart wants to ensure that only quality sellers are connecting with customers. This is good news for you, though, since it means you will likely have less competition.
● Pricing rules. Walmart holds sellers to high standards when it comes to pricing. In many cases, they will remove listings where pricing is unfair or uncompetitive. For example, if a customer would save substantially by purchasing an item on another website, they may remove your listing.
As you're considering your drop shipping options, make sure you explore them from every angle. Dropshipping on Walmart can provide you with a larger audience and more sales, but only if you're able to maintain the highest quality standards.
Doba and Walmart: 2026 Partnership Updates
Doba expanded its Walmart relationship in 2026 in two stages.
In March 2026, Doba announced a verified technical integration with Walmart Marketplace. Doba states that it is a verified Solution Provider for Walmart, and the integration lets sellers sync inventory and orders between Doba and their Walmart Marketplace account.
To connect, open the Stores section of your Doba dashboard, select Walmart Marketplace, and complete the OAuth 2.0 authorization prompt. Doba also offers a sign-up link for Walmart seller accounts through its Walmart solution-provider page.
In late August 2026, Doba Pilot added Walmart and TikTok Shop to its supported listing channels. Pilot can prepare Walmart listings, including attribute completion, UPC upload, listing previews, and batch publishing. Pilot publishes to the accounts you connect and does not create a Walmart seller account for you, so you need your own Walmart Marketplace account before you start.
Bonus Tip: Dropshipping from Doba to Walmart
If you're eager to stick to the traditional drop shipping model, using a drop shipping partner like Doba is your best option. Doba allows you to import millions of dropshipping products to the Walmart marketplace. Find trending items with ease and add in-demand products with just a few clicks. Get fast shipping and attractive prices that appeal to Walmart customers to help you stand out in the market.
Try Doba with a 7-day trial of the Basic plan for US$0.99 and discover how it can transform your Walmart sales! (Doba Pricing, October 2026)
Frequently Asked Questions
Q1:Can I buy products from Walmart and resell them on Walmart Marketplace?
No. Walmart does not allow sellers to purchase items from Walmart to resell at a higher price on its marketplace, and doing so can lead to canceled orders or a banned account. Review Walmart's current seller policies before listing any product you source from Walmart.
Q2:What fees does Walmart charge sellers?
Walmart charges no setup, monthly, or listing fees for its marketplace. Sellers pay a referral fee on each completed sale, which ranges from 6% to 20% depending on the product category. If you use Walmart Fulfillment Services, you will also pay fulfillment and storage fees. Walmart has also offered a New-Seller Savings program for sellers approved between February 2, 2026 and January 31, 2027, so check the program terms for eligibility and discounts.
Q3:Do I need my own Walmart seller account to list products through Doba?
Yes. Doba connects to your existing Walmart Marketplace account, and Doba Pilot publishes listings only to accounts you have connected. Pilot does not create a Walmart seller account for you. You need a legal business to complete Walmart's seller application.
Q4:Will Walmart remove my listing if my price is higher than other websites?
It can. Walmart holds sellers to high pricing standards and may remove listings where prices are unfair or uncompetitive, especially when a customer could save substantially by buying the same item elsewhere. Monitor your prices regularly so your listings stay competitive.
