A vegan, highly concentrated purple shampoo
Cleanses, tones & repairs while keeping hair hydrated from roots to ends
Creates a rich lather to neutralize brassiness & boost brightness after one use
Scientifically proven to make hair three times brighter than other top purple shampoos
PH-Balanced
Free of DEA, aldehydes & formaldehyde
Cruelty-, gluten-, nut-, paraben-, phosphat-e, phthalate- & sulfate-free
Suitable for blonde, lightened, grey hair & all hair types