New sellers usually pick a marketplace based on where they shop, then hit a wall at registration. Each platform asks for different documents, and one of them won't accept individuals at all. Knowing the where to sell online registration requirements before you apply saves weeks of back-and-forth with verification teams. This guide compares six major U.S. platforms — Temu, Amazon, Walmart, eBay, TikTok Shop, and Facebook Marketplace— so you can match your situation, whether that's a personal ID or a registered business with an EIN, to the marketplaces that will approve you. Each platform name links to its full registration guide.
Here is what this guide covers:
What are the registration requirements to sell on major online platforms
The documents needed to sell on ecommerce platforms like Amazon, Walmart, and eBay
How to sign up as a seller on major platforms with lighter onboarding, like Facebook Marketplace
A selling platform registration requirements comparison table you can act on today
Where Can I Sell Online and What Do I Need to Register on Each Platform?
You can sell on Amazon, Walmart, eBay, Temu, TikTok Shop, and Facebook Marketplace. The sections below cover each platform briefly — this is a starting map, not a deep dive, so treat each summary as the checklist to have ready before you apply, and follow the links above for the full walkthrough on the platform you choose.
Amazon: ID, address proof, and a tax interview
Amazon Seller Central asks for a government-issued ID, proof of your residential address dated within the last 180 days (a bank or credit card statement works), a tax interview where you provide an SSN, ITIN, or EIN, a bank account for payouts, a chargeable credit card, and a phone number for verification. Individuals can register; business sellers add their entity details. During identity verification, Amazon may ask you to take a photo of your face and ID or join a video call, so expect a short gap between applying and listing.
Walmart Marketplace: business tax ID required, no SSN path
Walmart Marketplace has no individual path: registration requires a business tax ID or business license number, and an SSN isn't accepted. Beyond that, Walmart's minimum qualifications include documents verifying your business name and address, a history of marketplace or ecommerce sales, GS1-issued UPCs for your products, a catalog that meets its compliance rules, and fulfillment through Walmart Fulfillment Services or another B2C U.S. warehouse that can handle returns. The business doesn't have to be U.S.-based — Walmart supports international sellers — but the qualification list is the longest on this page.
eBay: individuals can register without a business entity
eBay lets individuals open a seller account with identity verification and a bank account for managed payouts, using an SSN or ITIN for tax reporting. eBay verifies your identity and payout details during registration; business accounts add an EIN and registered business details when applicable.
Temu: individuals and businesses can apply
Temu accepts both individual and business sellers in the U.S. Individual applicants provide personal details — legal name, date of birth, and residential address — plus a government-issued driver's license or passport. Business applicants provide entity information and an EIN instead, and owners or executives may need to show personal ID as well. Both paths go through verification before you can start selling.
TikTok Shop: U.S. ID or U.S. business, verified strictly
TikTok Shop registers two seller types, and it checks documents strictly. Individual sellers must be at least 18 and reside in the U.S., with an accepted U.S. ID (passport, driver's license, state ID, or permanent resident card), proof of address, tax information such as a W-9 with SSN or ITIN details, and bank account information, per TikTok Shop's own document guide. Business sellers provide company registration details and an EIN. Uploads must be clear, uncropped, and matched exactly to your registration information, because mismatched details lead to rejections.
Facebook Marketplace: a personal account gets you started
Facebook Marketplace has the lightest onboarding of the six. You list from a personal Facebook account in good standing, and there's no application to submit for local sales. Selling with shipping adds payout requirements: a bank account plus tax information so Meta can meet federal reporting rules, which the IRS explains under Form 1099-K. Meta may also request identity verification, so keep a government ID handy.
What Documents and Requirements Are Needed to Become a Seller on Different Online Marketplaces?
Across all six platforms, the documents needed to sell on ecommerce platforms fall into four groups: identity (a government ID), business status (an EIN and registration papers where required), payouts (a bank account in your name), and tax reporting (a W-9, SSN, ITIN, or EIN). If you're deciding how to register to sell on online marketplaces as an individual, you can start on eBay, Facebook Marketplace, TikTok Shop, Temu, or Amazon. Walmart is the exception — the one platform on this list with no individual path — so it comes after your business paperwork exists.
Registration Requirements Comparison Table
The table below puts the where to sell online registration requirements side by side:
Read together, the selling platform registration requirements sort into two tiers. Five of the six platforms will register you as an individual with an ID and tax details; Walmart alone requires the business paperwork before anything else. Approval timing varies by platform and by how cleanly your documents match what you typed into the application, so submit exactly what each one asks for instead of planning around a fixed timeline.
Which Platform Should You Register On First?
Start where your documents already qualify you, then expand as your business paperwork catches up. There's no single answer to how to register to sell on online marketplaces — there's a shortest path, set by the ID and tax documents you already have. Doba supports the multi-platform path directly, with integrations for Amazon, Walmart, eBay, TikTok Shop, Temu, and more, so one product catalog can feed every account you open.
Whichever account approves first, it needs products ready to list — and on these platforms, shipping speed is part of the product. Source from U.S.-stocked inventory where you can: check the warehouse location, processing time, and delivery estimate on each item before it goes live. Our roundup of the top US dropshipping suppliers with fast shipping profiles the vendors that meet that bar.
Register Once, Then Put the Requirements to Work
You now have the where to sell online registration requirements for six major platforms and the online marketplace seller account setup requirements that separate the individual-friendly sites from the business-only one. Gather your ID, bank details, tax information, and business records before you start, then check the platform-specific requirements above before submitting each application.
What comes after approval is its own checklist: source your first products, connect your accounts, set pricing that survives each platform's fees, and list. Our walkthrough of starting a dropshipping business in 2026 takes that sequence step by step. And when your seller accounts are approved, create a Doba account and connect them, so sourcing and listing are ready the day each marketplace says yes.
