When a warning shows up on your Account Health Dashboard, it rarely comes with a plain-English explanation. Sellers search the exact wording of the notice, asking what do Amazon account health codes mean and how to fix Amazon account health warnings before they escalate. This guide breaks down the most common codes by name, explains the policy behind each one, and lays out the fix so you can stop guessing and start resolving.
One clarification before the list: Amazon doesn't assign these warnings a numbered code the way an error message or a tax form does. Each one is labeled with a named issue type, such as Listing Policy Violation or Intellectual Property Complaint, and that label is what triggers the entry in your Account Health Dashboard. Sellers still refer to these as Amazon account health codes because that's the language most people search, so this guide uses "code" and "issue type" interchangeably while sticking to Amazon's actual terminology for each definition.
What Do Amazon's Account Health Codes Mean and How Do I Fix Them?
Amazon account health codes each correspond to a specific policy violation, such as late shipments, inauthentic item complaints, or listing policy breaches, and require sellers to submit a plan of action addressing the exact cause. Every fix starts the same way: identify the root cause, correct it at the listing or account level, and document the corrective and preventive steps in your Plan of Action (POA) if Amazon requires an appeal. The table below covers the issue types you're most likely to see, what each one actually means, and how to fix it.
Amazon Account Health Codes vs. Account Health Rating Score
These are two different things, and mixing them up wastes time. Amazon account health codes are individual issue types tied to a specific violation on a specific ASIN or account behavior. Your Account Health Rating (AHR) is the numeric score, 0 to 1,000, that reflects your account's overall standing over the trailing 180 days. Each unresolved code chips away at that score. Clearing the code is what restores the points. For a full breakdown of how the score works and how to raise it, see our guide to Amazon's Account Health Rating.
Amazon Account Health Issue Types: The Full List
Issue Type | What It Means | How to Fix It |
Listing Policy Violation | Your product detail page contains inaccurate information, prohibited content, or misleading claims. This is one of the most common Amazon seller warning codes and often flags keyword stuffing, wrong category placement, or unauthorized use of restricted terms. | Edit the listing to remove the flagged content, then submit an appeal through the Account Health Dashboard confirming the correction. Recheck the listing against Amazon's style guide before republishing. |
Intellectual Property (IP) Complaint | A brand or rights owner has claimed your listing infringes a trademark, copyright, or patent. This can also trigger from catalog-level data you didn't create, not just your own listing content. | Gather proof of authorization: invoices, a Letter of Authorization from the brand or supplier, or Brand Registry documentation. Submit it through the appeal flow, and contact the rights owner directly for a retraction if the claim is in error. |
Product Authenticity Customer Complaint | A buyer told Amazon they believe your product isn't genuine. Amazon treats this as a customer trust issue even before verifying the claim. | Pull your supplier invoices and sourcing records for the flagged ASIN. Submit them as proof of authenticity, and keep documentation on file for at least two years since Amazon can request it retroactively. |
Product Condition Violation | You listed an item's condition inaccurately, most often selling a used or refurbished product as new. | Correct the condition field immediately and update the listing description to match. If the violation already posted, appeal with evidence the correction is live. |
Product Safety Violation | Amazon flagged the product for failing to meet safety standards or missing required certification, such as a CPSC certificate for children's products or a safety data sheet for hazardous materials. | Obtain and upload the required certification or test report. For categories like toys, supplements, or electronics, confirm compliance documentation before relisting, not after. |
Restricted Products Policy Violation | The listing is in a category or product type that requires approval or a specific compliance attribute, like an FCC ID for RF devices, and that requirement wasn't met. | Add the missing attribute or documentation to the listing, or remove the ASIN if you don't plan to continue selling it. Deleting the listing alone won't always clear the violation without an appeal. |
Customer Product Reviews Policy Violation | Amazon detected a link between your account and reviews on your own or a competitor's listings, such as a reviewer connected to your contacts, employees, or an incentivized review campaign. | Stop any review solicitation that isn't through Amazon's own tools (like Vine), and audit who has access to your seller account and buying accounts. These are difficult to appeal successfully, so prevention matters more than the fix. |
Order Defect Rate (ODR) Violation | Your combined rate of negative feedback, A-to-z Guarantee claims, and chargebacks crossed Amazon's threshold. This is a performance-based code rather than a single incident. | Identify which component is driving the rate, fix the operational issue (packaging, fulfillment speed, product description accuracy), and respond to open claims quickly. ODR corrects itself over time as new orders come in clean. |
Amazon Marketplace Fair Pricing Policy Violation | Your pricing was flagged as significantly higher than recent price history or a comparable reference price elsewhere. | Review and adjust pricing on the flagged ASIN, and check for pricing errors caused by repricing software. Document the correction if you need to appeal. |
Seller Code of Conduct Violation | Amazon suspects manipulation of rank, reviews, or traffic, including practices like fake orders, incentivized reviews, or coordinated efforts to inflate sales metrics. | These carry the highest suspension risk. Stop the behavior immediately, and build a Plan of Action that documents the root cause, what changed operationally, and how you'll prevent recurrence. |
Why Dropshippers See These Codes More Often
Authenticity Complaints and IP Complaints hit dropshippers harder than sellers who hold their own inventory, since you're depending on a supplier's sourcing to back up every claim Amazon might ask you to prove. If a buyer questions a product or a brand flags a listing, you need invoices, authorization letters, or compliance documentation on hand immediately, not a scramble to track down a supplier who may not respond fast. Sourcing through a vetted supplier network like Doba means that documentation exists before a code ever posts, which is the single biggest factor in how fast these violations clear.
When a Code Turns Into a Suspension
Some Amazon policy violation codes clear on their own once the underlying issue is fixed. Others, especially repeated Seller Code of Conduct or IP violations, escalate to a full account suspension that requires a formal appeal. If you're past the warning stage and looking at a deactivated account, our step-by-step guide to appealing an Amazon account health suspension walks through building a Plan of Action Amazon will actually accept.
Staying ahead of Amazon seller central warnings comes down to catching them at the issue-type stage, before they compound into a rating problem or a suspension. If you're still unsure what do Amazon account health codes mean for a specific ASIN, start with the Account Health Dashboard itself, since it shows the exact issue type and the date it posted. Check the dashboard weekly, keep sourcing and compliance documentation on hand before you list, and treat every code as a specific, fixable signal rather than a generic red flag. Knowing how to fix Amazon account health warnings quickly, before they stack up, is what keeps your rating in the green.
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